SpendRefine is a private pilot project being developed for agencies that manage Google Local Services Ads accounts and for authorized local service businesses that manage their own advertising accounts.
The project was created around a common problem in Local Services Ads: businesses and agencies need to understand whether advertising spend is producing real business opportunities, but lead quality is not always clear from standard reporting.
Some leads may turn into real jobs. Others may be spam, wrong numbers, irrelevant inquiries, short calls, missed opportunities, duplicate requests, contacts outside the service area, or contacts that do not represent real customer intent.
SpendRefine is being developed to help agencies and authorized local service businesses analyze lead activity, call outcomes, wasted ad spend patterns, and ROI visibility in a more structured and automated way.
For agencies, the long-term goal is to help reduce manual lead review, improve client reporting, support better budget decisions, and create more consistent lead quality feedback workflows across managed accounts.
For local service businesses, the goal is to make it easier to understand which leads are real opportunities, which calls may be low quality, and where ad spend may be wasted across their own connected accounts.
As part of the pilot, SpendRefine is testing whether authorized advertising account data and available call information can be analyzed automatically after account authorization and approved setup.
Where available and authorized, call data may be reviewed with AI-assisted transcription and analysis to better understand call outcomes and support structured lead quality feedback workflows.
SpendRefine may be useful for agencies, business owners, or authorized representatives of local service companies such as HVAC, plumbing, roofing, electrical, garage door, pest control, and similar home service businesses.
SpendRefine is not a fully launched commercial product yet. Access is currently limited to selected pilot participants while the system is being tested, reviewed, and refined.
SpendRefine is an independent tool and is not affiliated with, endorsed by, sponsored by, or officially connected to Google.
Google, Google Ads, and Local Services Ads are trademarks of Google LLC. SpendRefine uses these terms only to describe compatibility and the advertising platforms the pilot is designed to evaluate.
For questions about the pilot, contact:
hello@spendrefine.com
For support questions, contact:
support@spendrefine.com
